LOS ANGELES — Cal Worthington, who built a fortune from a series of West Coast auto dealerships and became a TV fixture thanks to folksy car lot commercials urging customers to “Go see Cal,” has died. He was 92.

Worthington died Sunday at his Big W Ranch in Orland, Calif.

The Oklahoma native, who was a decorated bomber pilot during World War II, founded his first dealership in the late 1940s in Southern California.

Worthington starred in a series of TV and radio spots that featured him in his ever-present big white cowboy hat and his “dog” Spot — which would turn out to be animals ranging from tigers to elephants.