Penguins sell 'roof' ornaments
PITTSBURGH — The Pittsburgh Penguins Foundation is teaming up with a maker of hand-hammered giftware to turn part of the steel roof from the Civic Arena into Christmas tree ornaments.
Wendell August Forge is making at least 6,000 of the ornaments that feature images of the iconic, igloo-shaped arena, where the team played. One design includes the city skyline, while another features the Penguins logo. Each sells for $29, with proceeds benefiting youth charities supported by the foundation.
Wendell August Forge, based in Grove City, bought part of the 170,000-square-foot roof and is cleaning and cutting the thin sheet metal into pieces that artisans will bang into ornaments, said company president Will Knecht.
“As you can imagine, with 50 years of grime, it's as much work getting the panels cleaned and prepared as it is making the ornaments,” Knecht said. “But it's worth it. The stainless steel polishes up so beautifully.”
The Penguins now play in the Consol Energy Center, across the street from the Civic Arena that opened in 1961 and is being razed.
This latest Penguins order is helping Wendell August Forge recover from a devastating fire last year.
Since moving from Brockway to Grove City in 1932, 88-year-old Wendell August Forge has become a Western Pennsylvania fixture and a tourist attraction. Visitors watch as artisans hammer thin sheets of metal onto steel dies, eventually fashioning the material into everything from ornaments to light switch covers and bread trays.
All that nearly vanished when a fire on March 6, 2010, caused more than $8 million damage, threatening a business which then had 75 employees and annual revenues of $6 million.
The company moved into temporary space at an industrial park and managed to survive, in large part because the Penguins and other customers remained loyal.
Two days before the fire, the Penguins had ordered 25,000 metal replica tickets commemorating the team's last game at the Civic Arena on April 8, 2010. Rather than finding another vendor, the Penguins let Wendell August fill that order and a similar order for metal tickets commemorating the team's first Consol Energy Center game later that year.
Wendell August Forge has since grown to employ more than 120 people, and is exploring whether to build a new facility near the Grove City Premium Outlets mall along Interstate 79 in Springfield Township.
“We have partnered on other projects with them throughout the years,” said team spokesman Tom McMillan, who expects the relationship will continue.
Knecht said the company plans to make other items he can't yet disclose from the roofing metal for the Penguins Foundation and Trib Total Media.
Wendell August Forge could probably sell 50,000 of the Penguins ornaments, Knecht said. But he said the company is taking the time “to do it our way, old-fashioned, hand-hammering them.”
“It's not something we're going to rush,” said Knecht. “We're not going to change how we do things.”
