It's becoming laughable.

Move over The Boy Who Cried Wolf. There is a new bored shepherd boy looking for attention.

Only, after the third time (and the fourth), we still come running.

We came running again Tuesday when Brett Favre, everyone's favorite waverer and waffler, texted a few teammates an innocent comment that turned into wall-to-wall Favre Watch on ESPN.

And the World Wide Leader in Overreaction was at it again.

ESPN hasn't had the best five weeks. First it was LeBron James hijacking the network with his "Decision." Now Favre wrested away the programming for an entire day.

ESPN is facing a decision of its own. Is it a sports news channel or a mouthpiece for megastars.

Just go all the way, I say. Here are some Favre-centric programs for ESPN to consider:

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Brett and Brett in the Morning, 8 a.m.A simulcast of ESPN Radio's morning show hosted by Brett Michaels and George Brett.Neither is particularly knowledgeable about football, but both have Brett in their names, so that's good enough.•

Stump the Favre, 11 a.m.Contestants test their knowledge of Brett Favre trivia, such as who caught the QBs first NFL completion?Contestants also will try to predict the date of Favre's eventual retirement.•

Favre-Games, noon.Alternative sports competition with such events as lawnmower tractor races, flag football games in Wrangler jeans, snowball fighting and competitive butt slapping.•

Around the Favre, 5 p.m.Columnists from three time zones debate hot topics from around the world of Favre.•

Pardon Brett Favre's Interruption, 5:30 p.m.Want to see the highlights from the Pirates-Reds game? You're outta luck.Favre sneezed today.•

Favrys, 7 p.m.Re-airing of the Favry Awards. Categories include: Best Favre Retirement, Best Favre Unretirement and Best Favre Ambiguous Text Message.•

Brett Favre Tonight, 10 p.m.An in-depth look at the day in the life of Brett Favre, with highlights, news and analysis — and don't miss those Favre Gems.•

World Series of Brett Favre's Poker Face, 11 p.m.NFL insiders try to dissect every word uttered, every text message sent and every gym membership Favre's wife Deanna renews to try to get a read on just what the heck Favre is going to do.•

The Indecision, midnight.An hour-long special hosted by Greta van Susteren informing the world of Favre's intentions.Program is pre-empted by breaking news: Albert Haynesworth failed his conditioning test.