RALEIGH, N.C. College sports fans, be careful of the company you keep on Facebook.

You might get yourself and the program you support in trouble.

That was the lesson this week for Taylor Moseley, a North Carolina State freshman who expressed a common-enough opinion on campus when he started the Facebook group called "John Wall PLEASE come to NC STATE!!!!"

More than 700 people signed up for the group encouraging Wall a local standout and the nation's No. 1 basketball recruit to pick the Wolfpack by national signing day next week.

But the NCAA says such sites, and dozens more like them wooing Wall and other top recruits, violate its rules. More than just cheerleading boards, the NCAA says the sites are an attempt to influence the college choice of a recruit.

Moseley got a cease and desist letter from N.C. State's compliance director, Michelle Lee, warning of "further action" if he failed to comply. In an interview Friday, Lee said that people who act as boosters but fail to follow recruiting guidelines could face penalties such as being denied tickets or even being formally "disassociated" from the athletic program.

Though Lee sent Moseley the tough warning, even she finds the rule exasperating. The NCAA, she says, simply isn't keeping up with the technology reality.

"I think nationally the NCAA needs to address further Facebook and how these groups play a part in recruiting," she said. "Is it realistic for us to be able to monitor them? What harm is a group like this causing? But as the legislation stands right now, this is the position we have to take."

NCAA spokesman Erik Christianson said the group considers its rules "technology neutral." A Facebook page is simply a high-tech way to try to influence recruits.

The NCAA's concern is "intrusions into a high school student's life when they're trying to decide where to go to college," he said. He said the NCAA is keeping up with technology, noting new rules on text-messaging from coaches.