WATERBURY, Vt. — Mooove over, Holsteins. PETA wants world-famous Ben & Jerry's Homemade Ice Cream to tap nursing moms, rather than cows, for the milk used in its ice cream.

People for the Ethical Treatment of Animals is asking the ice cream maker to use breast milk in its products instead of cow's milk, saying it would reduce the suffering of cows and calves and give ice cream lovers a healthier product.

The idea got a cool reception Thursday from Ben & Jerry's officials, the company's customers and even La Leche League International, the world's oldest breast-feeding support organization, which promotes the practice — for babies, anyway.

PETA wrote a letter to company founders Ben Cohen and Jerry Greenfield on Tuesday, telling them cow's milk is hazardous and that milking them is cruel.

Ashley Byrne, a campaign coordinator for PETA, acknowledged the implausibility of substituting breast milk for cow's milk, but said it's no stranger than humans consuming the milk of another species.