A jury Tuesday awarded Mattel $40 million in a copyright case against the maker of Bratz dolls, MGA Entertainment. The doll's designer was working for Mattel when he came up with the concept, which has since been expanded to more than 40 characters, including the "Feelin' Pretty" Bratz dolls, left.

RIVERSIDE, Calif. — Barbie may have taken some of the sass out of her pouty-lipped rivals Yasmin, Jade, Cloe and Sasha with a $100 million verdict against Bratz-maker MGA Entertainment Inc., but no one's left the playground yet.

A federal jury awarded toy giant Mattel the damages Tuesday in its copyright infringement lawsuit against MGA, but lawyers for the two playtime powerhouses are still wrangling over whether MGA can continue to make the saucy Bratz line. U.S. District Judge Stephen Larson must also consider whether any of the damages are duplicative before setting a final amount to be paid to Mattel.

Still, Mattel hailed the jury's unanimous decision as a victory Tuesday, although the amount fell far short of the $1.8 billion that its attorneys had asked for.

"Mattel has pursued this case first and foremost as a matter of principle," Mattel CEO Robert Eckert said in a printed statement. "We have an obligation to defend ourselves against competitors who choose to engage in fraudulent activities against us."

MGA and its chief executive officer, Isaac Larian, were told to pay a combined $90 million in three causes of action related to Mattel's employment contract with designer Carter Bryant, who developed the Bratz concept. The jury also ordered MGA, Larian and subsidiary MGA Hong Kong to pay $10 million for copyright infringement.

Larian said he would appeal the verdict.

Larian said he felt confident that MGA could continue to produce Bratz dolls despite the verdict.

The same jury that decided the damages phase concluded last month that Bryant came up with the Bratz concept while working at Mattel. Jurors placed the value of Bryant's drawings at $31,500, and awarded that plus interest to Mattel.

The jury awarded damages of $20 million against MGA and $10 million against Larian in each of three causes of action — intentional interference with contractual relations, aiding and abetting breach of fiduciary duty, and aiding and abetting breach of the duty of loyalty.

They also found that MGA owed Mattel $6 million for copyright infringement, while Larian owed $3 million in distributions he'd received from Bratz-related sales, and MGA Hong Kong owed $1 million.

After their introduction in 2001, the Bratz dolls exploded in popularity among "tweens" — girls 7 to 12. The highly stylized fashion dolls have oversized feet, heads and hands, curling lashes and huge almond-shaped eyes daubed with exotic-colored eyeshadow.