HARRISBURG — Gov. Ed Rendell is urging Pennsylvanians to start planning now for any long-term care needs they might have as they get older.

Rendell on Wednesday announced an effort to encourage adults to start thinking about long-term care insurance.

It can be purchased to cover services such as nursing home care, home health care and assisted living.

The governor is sending letters about the "Own Your Future" campaign this week to nearly 2 million residents between the ages of 45 and 65.