Outdoor game draws big ratings
NEW YORK — More people tuned in on New Year's Day to see the NHL play outdoors than any other regular-season game in more than a decade.
The Penguins-Sabres game in snowy Buffalo — the first regular-season outdoor NHL game in the United States — drew a 2.6 overnight rating and a 5 share on NBC. Those were the best numbers since a six-game regional telecast on Fox drew a 3.0 overnight rating and a 7 share on Feb. 3, 1996.
Pittsburgh won 2-1 in a shootout on a Sidney Crosby's score before a crowd of more than 71,000 at Ralph Wilson Stadium.
"We're delighted by the success of this historic event," NBC Sports president Ken Schanzer said. "The Winter Classic exposed hockey to a larger audience and definitely made new fans of the game."
The Winter Classic ratings also surpassed Wayne Gretzky's final game, which was broadcast on Fox on April 18, 1999, and drew a 2.5/6.
The Buffalo and Pittsburgh markets led the ratings, at 38.2/58 and 17.7/30, respectively. But markets such as Sacramento, Calif., St. Louis and Denver also drew strong ratings, even though the game went up against a number of college football bowl games, including an intriguing Capital One Bowl between Florida and Michigan.
