PITTSBURGH — Big Ben Roethlisberger. Fast Willie Parker. Now, Steely McBeam.

The Pittsburgh Steelers officially named their new, steel beam-toting mascot Wednesday: Steely McBeam, whose name was chosen during a fan contest in which 70,000 names were submitted.

The winning name was submitted by Diane Roles, a Valencia resident who will receive premium seating for the Steelers' Sept. 16 home opener against Buffalo and a Steelers throwback helmet and jersey.

The mascot, who resembles former coach Bill Cowher with his jutting jaw and day-old stubble, will appear at all Steelers home games, training camp practices and team functions.