GHENT, W.Va. — Brian Rogers and other members of his church group basked in their perfect timing — a rare snowfall combined with a nonexistent midweek crowd that turned Winterplace Ski Resort into their personal playground.

The signs of a dismal season were sprinkled throughout this southern West Virginia resort. Plenty of parking, plenty of elbow room on the lifts and the few slopes that were open. The cafeteria chairs were turned over as a worker swept the floor instead of serving lunch. Down the road, with stocked shelves and no customers, two ski shop workers sat idly behind the counters.

A 5-inch snowfall arrived for the final day of skiing Wednesday for the 15 members of the group from Bowling Green, Ky.

"No lines. No wait. Just jump on and go," Rogers said.

Good for skiers. Bad for business.

While many Western U.S. ski resorts are thriving with packed powder measuring in feet, not inches, resorts back East are hoping to turn a terrible season around. Dozens of resorts remain closed from Iowa to Alabama and on up to Maine. Where snowmaking has occurred, slopes were clogged with frozen, granular snow — stuff not conducive to fun skiing — or sat unused as officials look skyward for help and turned to ingenuity, layoffs and discounts to entice skiers.

A cold snap this week gave Eastern resorts a fleeting hope of covering their barren slopes in time for one of the biggest weekends — the three-day Martin Luther King holiday. But the chill didn't last nearly long enough to build up much of a snowpack before springlike temperatures return for the weekend.

"If winter ever arrives, they can finish out the rest of the season. It will be far from a banner season, but they can position themselves to bridge over to the next season. The critical part is the next eight weeks," said Michael Berry, president of the National Ski Areas Association, based in Lakewood, Colo.

Industry trade groups didn't have estimates on potential losses. Berry said stories he heard at a recent meeting with Eastern resort representatives were "all over the place."

In ski-crazy Vermont, four resorts and 17 cross-country ski centers were temporarily closed Thursday, and none of the 19 open resorts had more than half their trails open.

Mad River Glen in Waitsfield, Vt., closed Monday and laid off dozens of workers. After 2 to 4 inches of snow fell Tuesday night, the resort vowed to reopen for the holiday weekend.

At Seven Springs, Pa., more than 530 truckloads of snow were recently moved to high-traffic areas and officials postponed the debut of an 18-foot-high half pipe at the resort's snowboard park.

"You need a lot of snow to carve that pipe," said resort spokesman Bob Duppstadt Jr.

The problems trickle down to the businesses that feed on the resorts.

Mike Owen owns four Ski Barn equipment rental shops in West Virginia and Virginia. Some are doing better than others, depending on weather patterns and elevation.

At the shop outside of Snowshoe, W.Va., "we're actually having a pretty good turnout," Owen said.

Outside of Winterplace, the parking lots were empty at a hotel, a gas station and a few ski shops. But changes were on the horizon.

"It's going to get busy here this weekend regardless," said Ben Monast, general manager at the Ski Shop.

Some resorts that had been shut down for much of the past month reopened at midweek. Machines at Mount Brighton northwest of Detroit spit out artificial snow for two straight days, but the 15-inch snow base may not hold up with rain forecast on Friday.

"If we have too many more winters like this, there won't be a Mount Brighton," said Ryan Wilson, who works at a nearby ski shop in Brighton, Mich.

While operators agree this has been the most unusual start to winter they've experienced, there's far too much time and equipment invested to give up.

"We've got a lot of winter left," said Terry Pfeiffer, Winterplace's president. "We're making lots of snow. All the long-range forecasters are saying we're getting a nice cold burst. So, hey, we're still in the game."