This time of year, it's all about finding the perfect Valentine's gift for that special someone.

For women and men, fragrance is a wonderful choice. It is a personal gift that shows you care enough to shop for a scent that expresses his or her personality.

Here are some tips on how to choose scentsibly.

You can be easily overwhelmed by the number of fragrances to choose from, so you'll need to narrow down your search.

For example, do you (and the recipient) like fresh, "green" smells or something with floral overtones?

Perhaps you'd like to find something more intense, with musky or spicy overtones. These various types of scents can also be matched to personality traits, which may be an easier way to shop.

Here are some hints for using the recipient's personality to find the right scent:

Feminine — If you're buying for someone who loves to express her girly side, consider a more traditional, floral or fruity scent.

Earth Mother — For the special woman on your list who lives an active life and loves the outdoors, look for a fragrance that is earthy or woody, calling to mind the musky essence of the forest. More modern, "oceanic" perfumes inspire thoughts of the water and sand and are another good choice.

Femme Fatale — A spicy, sexy scent is the best choice here. These types of fragrances can be overpowering, so choose wisely.

Modern Romantic — Is the woman on your list the person who brings sparkle to any gathering and passion to everything she does? If so, you want a sophisticated yet playful scent.

Try a fragrance that features citrus and plum top notes, a fresh floral middle and a woody oriental finish. The layering of scents means that every woman will make this scent her own as it blends with her body chemistry.