KUALA LUMPUR, Malaysia — A kiss is just a kiss, but it may prove to be the kiss of death for a Malaysian snake charmer who will attempt to set a world record by planting 50 smooches on a venomous snake in 10 minutes.

Shahimi Abdul Hamid, 33, plans to perform the feat March 11 in a bid to break the current record held by an American man who kissed a poisonous snake 30 times in an unspecified time, the national news agency Bernama said Thursday.

Shahimi has urged Malaysians to support him in his endeavor, saying he "wants to prove that Asians can also be champions in taming poisonous snakes."

Bernama said Shahimi displayed his prowess Wednesday night by kissing a 10-foot long King Cobra 21 times. His bid in March will be filmed by the television show "Ripley's Believe It Or Not," the news agency said.