Play-Doh's distinctive scent trademarked by Hasbro
PAWTUCKET, R.I. — Hasbro has trademarked the scent of Play-Doh.
The toy company on Friday announced that the U.S. Patent and Trademark Office has recognized Play-Doh’s distinctive smell with a registered trademark, something rarely issued for a scent.
The Pawtucket, R.I.-based toymaker describes it as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”
The Play-Doh brand has been around since 1956.
The company says in a news release that the smell “has always been synonymous with childhood and fun.”
There are already some Play-doh-scented products available online, including cologne and soy candles.