EAST BRADY, Clarion Co. — The 34th annual East Brady Riverfest promises to offer new entertainment options for festivalgoers of all ages.

Jason Hall, president of the Riverfest committee, said this year's event will be held from July 25 to 28 at the former East Brady football field at the intersection of Robinson and Sixth streets.

In addition to the usual live music each night, food, craft and vendor booths, fireworks and other activities, Riverfest 2019 will include several new features.

Hall said an extra night has been added to the traditionally three-day event, as the festival will open at 5 p.m. on Thursday night.

Beer will be sold in a designated area at the festival for the first time, and a wine vendor will be on-site for adults who prefer that beverage, Hall said.

Merchandise from the town's hero, retired NFL quarterback Jim Kelly, will be raffled. An autographed Ben Rothlisberger Steelers jersey also will be up for grabs in one of many raffles at the event.

Also new is the Anything That Floats Race, which will see area residents build simple or elaborate crafts that race on the Allegheny River from the boat launch on Seybertown Road to the East Brady boat works on Kelly's Way.

Hall said as a child, he recalls exciting Jet Ski shows and boat races being held during Riverfest.

“We wanted to get back to something like that, and we came up with the idea of having an Anything That Floats Race,” he said.

Prizes will be awarded in the event.

Hall said another new feature of Riverfest will be a carnival with rides and games for children.

Thursday night, the first Riverfest Karaoke Contest will be held on the stage at the former football field. All are invited to warm up their pipes and compete in the contest, Hall said.

The Riverfest Firemen's Parade will be held as usual on Friday night. Emergency response vehicles, marching units, floats and boats and decorated golf carts and bicycles will begin their journey down Kelly's Way at 6:30 p.m.

After the parade, the East Brady Citizen of the Year will be announced on the stage at the former football field. The Earthquakers will then take the stage for an evening of musical entertainment, Hall said.

On Saturday night, the SteelTown Band will entertain festivalgoers, and fireworks at 10 p.m. will close the festival.

Festival hours are 5 to 10 p.m. Thursday; 5 to 11 p.m. on Friday; noon to 11 p.m. on Saturday; and noon to 5 p.m. on Sunday.