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Play-Doh's distinctive scent trademarked by Hasbro

PAWTUCKET, R.I. — Hasbro has trademarked the scent of Play-Doh.

The toy company on Friday announced that the U.S. Patent and Trademark Office has recognized Play-Doh’s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, R.I.-based toymaker describes it as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The Play-Doh brand has been around since 1956.

The company says in a news release that the smell “has always been synonymous with childhood and fun.”

There are already some Play-doh-scented products available online, including cologne and soy candles.

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