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Kraft Heinz creates condiment conflict with new 'Mayochup'

“Mayochup” is already available internationally, but U.S. consumers have yet to find the condiment — a pre-mixed mayonnaise-ketchup product made by Kraft Heinz — in stores.

The company, based in Chicago and Pittsburgh, proposed changing that Wednesday on Twitter, surveying “saucy Americans” about whether they wanted to see the product in U.S. stores. If mayochup gets 500,000 “yes” votes before Sunday, the company says, it will debut the product.

By early Thursday afternoon there were more than 500,000 votes, with 55 percent in favor of the hybrid. Several of the nearly 8,000 comments responding to the survey were celebratory.

Predictably, however, some of the voting populace engaged in terse Twitter debate about the proposed product, finding the idea more wretched than wonderful.

“What the hell is wrong with you people? That’s disgusting!!” replied Twitter user Jack9The3Knife.

The marriage of ketchup and mayo is not new, said some, outraged at what they believe is a rebranding of “fry sauce,” a condiment thought to have originated in Utah. While some were curious about the new product, many fry sauce adherents lamented the seeming abandonment of the fry sauce name. Would the formula be similar, the beloved mayonnaise-ketchup ratio they appreciate replicated?

“This tears my heart in two,” tweeted user waderpotater. “While I often dream of a world in which I can dip fried potatoes in fry sauce from coast to coast, I could not purchase or use a product that won’t meet the necessary quality standards of fry sauce.”

Kraft Heinz said the name “mayochup” is somewhat polarizing. It has committed to putting the final name up for vote if the product launches.

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