Daily we hear and see political endorsements for one candidate or another. Some of the campaign visuals show the candidates interacting with their voter public. But more often we see the candidates bashing each other.

This negativity, seen within the same party, is a real turn-off. Don’t the candidates and their supporters and handlers realize how happily their opposite party contenders enjoy this bashing?

If one party wishes to appeal to the voters, perhaps they should select knowledgeable candidates with visual as well as personal appeal. Negative adds do nothing to foster goodwill and a positive image for the voters.