It used to be that parents packed up the station wagon, drove their son or daughter to college, unloaded the boxes, made their bed, kissed them goodbye, shed a few tears and headed home.

Today, colleges cater to parents with comprehensive, multiday orientation programs.

Whether this relatively new phenomenon is a response to “helicopter parent” more open communication, more information and more services seems to be exactly what parents are craving.

According to College Parents of America, “The 21st century orientation is viewed by schools as a retention and development tool. Schools want you to have a favorable impression from day one so that you will pay your bills on time, and maybe, just maybe, decide to give a little bit more when your child eventually graduates.”

Most colleges and universities schedule parent and student orientations simultaneously.

Larger campuses stagger the sessions over the summer and allow parents to sleep in dorms as part of the orientation experience.

Smaller colleges and those with many out-of-state students tend to arrange their orientations around move-in day.

For much of the orientation students and parents are separated.

Students register for classes and parents learn about campus safety, meal plans, credit cards, health insurance and more. Usually there are dozens of concurrent workshops that students and parents attend dealing with: study abroad, leadership opportunities, clubs, Greek life, career services, outdoor opportunities, diversity and multicultural affairs, performing arts and first year seminars.

Parents and students are joined for videos and presentations on a variety of student services (academic, social, psychological and health) as well as introductions to deans and advisers.

During meals and campus tours, parents swap stories and the anxiety of “first-timers” is slowly soothed.

The funniest moments are the hilariously accurate skits of parents and children adjusting and not adjusting so well to the “letting go” phase during first semester, performed by orientation ambassadors.

Here are some tips on how to make the most of parent orientation:

Don’t be shy. You have unprecedented access to campus personnel. Take advantage of this opportunity to meet anyone you think your student might come in contact with, such as the staff at the writing center or health center.

Listen. A lot of information is shared at these orientations. Much of it is standard fare, but some may be particularly applicable to your son or daughter.

Take notes on special opportunities: leadership seminars, internship fairs, extensive career services, a learning disabilities center, free peer tutoring, free transportation, mentoring and research opportunities, etc.

Join the parent association committee. At the very least, sign up for their e-mails and stay informed.

Give your student some space. Let them meet their roommates and call the shots.

Don’t linger! It’s hard to say goodbye, but just do it.

Lee Shulman Bierer is an independent college adviser based in Charlotte, N.C.