LOS ANGELES — Wayne W. Dyer, who became the pied piper of the self-help movement with the 1976 publication of his runaway best-seller, “Your Erroneous Zones: Step-By-Step Advice for Escaping the Trap of Negative Thinking and Taking Control of Your Life,” has died at age 75.

Dyer, who published more than 40 books, including such best-selling titles as “I Can See Clearly Now” and “Pulling Your Own Strings,” died Sunday at his home in Hawaii. The cause was a heart attack, his publicist, Lindsay McGinty, told The Associated Press.

By The Associated Press