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PSU to launch a new tix plan

Seat location to determine buyers' cost

STATE COLLEGE — Penn State plans to adjust its season-ticket pricing guidelines in 2011 to account for where people sit in Beaver Stadium.

Some fans might have to fork over more money to the booster club to stay in their seats, or can pay the same amount but possibly be moved to a less desirable location — say someone going from seats on the 40 to behind the end zone.

Other season-ticket holders could be just fine — again, depending on if their donation to the Nittany Lion Club is commensurate to where they want to sit.

The actual price of the tickets, currently $55, wouldn't change under the plan to be officially unveiled in a letter to season-ticket holders in the next week, said Greg Myford, Penn State's associate athletic director for business relations and communications.

What would change is that seat location would be a new criteria to giving levels to the Nittany Lion Club, along with the number of tickets and parking.

The Patriot-News of Harrisburg first reported the new policy, including up to a $600 fee per seat in between the 40-yard lines. Currently, Nittany Lion club members must contribute at least $100 a seat to renew their season tickets, regardless of location.

Myford declined to comment on the dollar amounts in the Patriot-News report, though he said the new policy didn't amount to a personal seat license.

"The primary difference is, usually associated with the seat license is some kind of long-term commitment," Myford said this week. "We do our tickets annually, each and every year. Fans determine how many seats they want to buy, they donate accordingly, and that will continue."

Myford said schools like Ohio State, Michigan, Texas and Florida already have similar plans in place.

"The other key component, when it comes down to the primary reasons for doing it, it's finances, and it's fairness," Myford said. "We need to come up with a way that allows us to properly align and allocate our tickets with how someone is willing to support athletics on an annual basis, and currently we don't do that."

All but two Big Ten schools — Indiana and Northwestern — charge minimum donations for the right to buy season tickets, according to a survey Wednesday in The Altoona Mirror.

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