Leggo my Eggo! Kellogg fights waffle shortage
ATLANTA — Dear Kellogg: Leggo my Eggo!
Kellogg said there will be a nationwide shortage of its popular Eggo frozen waffles until next summer because of interruptions in production at two of the four plants that make them.
The company's Atlanta plant was shut down for an undisclosed period by a September storm that dumped historic amounts of rain in the area. Meanwhile, several production lines at its largest bakery in Rossville, Tenn., are closed indefinitely for repairs, company spokeswoman Kris Charles said in an e-mail.
It will take until the middle of 2010 before shelves around the country are stocked at pre-shutdown levels, Charles said.
Already, customers are noticing near-empty Eggo shelves on the freezer aisle at many grocery stores.
Stay-at-home mom Joey Resciniti said she bought one of the last two boxes of Eggos at a Wal-Mart in Cranberry Township on Monday. The frozen waffles are a favorite of her 4-year-old daughter, Julia.
"We have eight of them, and if we ration those — maybe have half an Eggo in one sitting — then it'll last longer," said Resciniti, who blogs about being a mother. "I told my husband that maybe I need to put them on eBay."
Charles didn't know how long the Atlanta plant was shut down, but said that it is back at full production now.
The existing stock of Eggos will be distributed nationally based on stores' sales histories of the waffles, Charles said.
Eggo first hit the shelves in 1960, and its cult following grew in the following years. Kellogg started using the famed slogan "Leggo my Eggo" in 1972. For years, the waffles have been a staple for busy moms and college students looking for a quick breakfast.
